11th of March 2010 1
Advertising Your Business with Yard Signs
The first rule of thumb here is that you want those yard signs to look attractive and very professionally done as well. Those yard signs will have a more complimentary effect on your business by not being an eyesore on your property. You also want it to be legible so that people can read your message as they are driving by. After all, you want it to tell your story and drive more foot traffic to your place of business.Always include what is referred to as directional information. In other words, direction arrows, address, and phone numbers are critical. Make sure that the text is clearly visible and don’t go with too fancy of a font style. Additionally, you want to place your signs in strategic locations so that they are noticed by people who are traveling in either direction. Something else to remember is that if your business is located in a large community or slightly off the beaten path, you may want to use direction arrows or a map that is visible enough to point out your location.
Benefiting from advertising by using yard signsAn extensive client or customer base is essential to the survival of any business so it is the responsibility of the business owner, if it is a small business or a one-man operation, to handle the advertising and marketing. One of the most affordable and effective forms of advertising involves the use of yard signs. When they are incorporated along with your newspaper, radio, and/or television advertising, this proves to be another effective venue for gaining more customers.The biggest benefit is that not only do your current customers see your advertisements, potential buyers of your products or services do as well. So this is a very cost-effective way to increase your foot traffic. Since you want your yard signs to deliver your message, you want them to deliver that message loudly so that you reach more potential customers. Just remember the #1 rule where using yard signs to advertise your business or organization is concerned, placement is everything!For instance, if your business is located within your block and away from intersections, you will want to place that yard sign in the center of the property. On the other hand, if you are situated on a wide piece of property, consider placing yard signs at each end of your property as well as the one in the middle. Now, if your business and property is a corner lot, you will want to place a sign facing the main street and the side street as well. Also, if one side of the property is considerably wider than the other, apply the rule of placing signs on each end of that property.
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Mr. Decal 3:55 pm 1/04 of 2010
Lawn Signs and Window Decals and the Smaller Alarm Dealers
The yard security sign is the best advertisement for the homeowner, because the sign communicates to a potential burglar that this house is protected. Since most criminals are opportunistic and will gravitate to the path of least resistance. These home thieves’ will not attempt a B&E because of the security devices in situ in a home. Most burglars’ do not want to be caught they will move on to a home that does not have a security system.
The yard security sign is not only a good thing for the homeowner, but is also a great advertising tool for the security installer or dealer.
Security dealers and installers, who sell and install burglar alarms for homes and businesses, populate the security alarm industry. The vast majority of these security dealers are the one to five person companies, who sell and install the burglar alarms. The average person would believe the alarm industry is dominated by companies like ADT, Broadview the behemoths of the industry. It is true companies like these do sell a large portion of the burglar alarms installed, but the smaller dealers as a group sell and install many more security systems than these industry giants.
The large security companies have the advertising dollars to keep their brands before us very effectively. These large burglar alarm companies also are able to purchase products to advertise their brand at much reduced rates, because of their purchasing power.
One area where the large companies are able to throw their weight around is the purchasing of their lawn signs and decals. The security alarm industry the employing of lawn sign and window decals are one of the major ways large and small companies keep their brand name in the consumer’s conscience. The advantage the large companies have is they also have the funds to us mass media outlets to advertise their brand name. The small alarm dealers do not have this luxury.
It has been the practice of many small alarm dealers to use nothing but a yellow page ad, and forgo the lawn sign and decals or use the generic versions of the signs and decals. Because the small dealer is not able to advertise on the broadcast media outlets, the yard signs and window decals become very important. In fact, the lawn sign and decals are the only cost effective advertisement the small dealer should be using brand their company name.
The reason the small alarm dealer has put the purchasing of yard signs and window decals on the back burner are because of cost. The smaller alarm dealers normally would purchase 125-250 lawn sign and from 500-1,000 window decals. Because of the smaller quantity purchases, the smaller dealer would pay a premium for the purchase of the yard signs and window decals.
I also have a small business and I am always paying a premium for inessential purchases such as health insurance, advertising rates, collateral products and numerous other purchases. I believe the small companies need a break and for the small security dealer who purchases a small quantity of yard signs and window deals The Decal Factory® has the answer.
We will by limiting color options to the common colors, fire red, ultra blue, and black used in the security industry combined with common shapes and size of 9” X 9” octagons, badges, square, and diamond. Then by pooling together all the smaller dealers, we will combine their purchases thereby lowering our cost and pass the saving onto the individual dealers.
This strategy will substantially lower the cost of the security lawn signs to level of saving that the large security alarm companies enjoy. I invite the smaller security dealers and installers to use your large combined numbers to lower your lawn sign cost.
Doug Bryant
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The Decal Factory – The best decals, signs, labels, posters, stickers and banners in the industry for business and hobby. Toll Free – (800) 369-5331