5th of March 2010 0
Vinyl sign making is one of the most effective yet low cost modes of advertisement. When you drive down the road and see those huge banners endorsing one product or the other, be aware that most of them are vinyl banners. In this age of modern technology, vinyl sign making is done digitally where advertisement banners are now printed using large format inkjet printers. These printers can print a full billboard on a single piece of PVC material.PVC is the most widely used substrate for vinyl sign making. PVC offers different options to the printers – they may be single or double sided and their weights range from 9 ounces per square yard to 22 ounces per square yard. The huge banners that cover an entire side of a building are also made using meshed PVC base so that wind can pass through them and they don’t get torn.When it comes to vinyl signs, there are various options available to the printers and the advertisers. The earliest vinyl signs were made by hand painting graphics and letters on them. Painters used to play with colors and different letter styles to create attractive banners. These banners are not in vogue right now because they are expensive and time consuming. These banners are only used for small occasions. Screen-printed vinyl banners were also used at one time where a stencil was used to force different colors into the substrate. This method has also become archaic now. Later on, vinyl cutters were used to produce self adhesive individual vinyl elements that were then stuck to the substrate. The latest technology is digital vinyl printing. In digital vinyl sign making, water based, semi solvent and fully solvent inks are used to create banners. The modern technology also allows the printing to be UV curable so that they are weather resistant. For the digitally printed vinyl banners, large format inkjet printers are used. In some cases, jets are controlled by the computer to spray printer ink onto the substrate and create the banners.Advertising has been in vogue ever since marketing and branding came into being as a concept. The technology of advertising has changed completely from the time it was conceived. In the modern age, vinyl banners provide an excellent option to advertisers to have some fantastic banners created and displayed. Using computers and digital technology, life like vinyl banners are created by the printing houses and these banners have a proven track record as far as alluring the consumer is concerned. From small decals to huge billboards, vinyl signs now rule the roost in the world of advertising and promotion.There are hundreds and thousands of vinyl printing houses that can be located in the yellow pages or on the Internet. The latest technology has made vinyl printing so easy that companies can completely afford to have different sized advertisements created as per their budget and purpose. With more and more attractive advertisements being created every day, vinyl sign making definitely offers more than value for money.