15th of April 2010 0
Online presence has become mandatory for all businesses because of the ever-increasing popularity of the internet. New innovations such as blogging, tweeting, and social networking have revolutionized the concept of online marketing. Owning a website has become a necessity – a basic requirement, not a thing to boast about.
As there are a number of websites competing with each other to grab the users’ attention, the design of the website has to be elegant and visually pleasing. How can one find a good web design company from a large number of competitors? If you own a business and would like to be online as well, you can find excellent options for professional graphic design and web design.
The following tips would help you in selecting a good and reliable web design company that employs professional web designers.
Check The Company Website
There are many things that one can learn from the website of a web design company. You can find the websites of web design companies in your local area by searching the internet with some simple keyword phrases such as “Houston graphic designer” or “small business website design Houston”. You will find a number of websites. Take time to check and analyze the design of each and every website. Select the ones whose websites you find most suitable to your ideas or the ones that you like the most.
Check The Portfolio
Most of the websites will have a portfolio page. It contains details of the websites designed by the company. It is better that you visit all the websites listed there. If the designs of a particular web design company are consistently good, then you can proceed to contact the company.
Web Design Versus Graphic Design
One has to check the services offered by the company. Is it just a web design company alone or does it offer both web-design and graphic-design services? If you run a business, it is better you select a company that offers both web-design and graphic-design services – more so if you run a small or medium business or if you are planning to start a new business. You will need a company logo, business signs, brochures, and business cards, apart from a neatly designed website. A company that has expertise in both web designing and graphic designing can function as a one-stop shop for your design needs. Selecting such a company is both time saving and cost effective.
Once you have made a short list of graphic designers and web design companies, you have to enquire about certain technical aspects. For web design, it is important to get a complete picture of web hosting and other marketing support activities such as search engine optimization and online marketing. Some companies offer free web hosting for the first year.
You also need to check whether you will get the copyright of the design and content of the website. Different web design companies have different practices in this aspect. From the customer point of view, it is always better to own the rights of your website and other company designs.
Never pay in full in advance. It is in fact better not to pay anything in advance till you see the first proofs. If you pay in advance, and you do not like any of the designs, then you may not get the advance back, even if you do not use the designs. You should pay an advance only if you like the first proofs.