30th of December 2009 0
In retail an attractive and well designed shop sign can play an important role in the success of the business. A sign is what differentiates you from your competitors and can be effective way to attract passing trade. There are number of key elements that should feature in a good shop sign design.
A key element in sign design is simplicity. People travelling past your shop, whether on foot or in a moving vehicle, must be able to see and read your sign easily. Crowding the sign with too much information can make it too hard to see clearly and so it will lose much of it effectiveness. Generally the fewer words the sign displays the better and so the ideal design will contain just the shop name and a logo. An exception to this rule can be when the shop name doesn’t make it clear what the shop sells. In this case it can be worthwhile for the sign to incorporate more information.
Two further considerations in sign design are colour and spacing. Using contrasting colours, such as black and white, is a great way to make your sign stand out from the crowd. For easy readability the sign should also be set with sufficient space between each letter. It is recommended that as much as 40% of a sign should be made up of white space.
Ideally the design you choose for your sign should be reinforce the presentation of your shop interior. The easiest way to do this is through colour matching. If your shop interior is, for example blue and white, then a sign made up of similar colours is likely to be the best choice. This matching of colours is a simple way to make your business more identifiable and memorable.
Many shop owners underestimate the value of their shop sign. Your sign is the first impression that you present to the public and can be the deciding factor in whether they choose to look in your shop. A good sign can generate many impulse buys while a poor sign can cost you a great amount in lost sales.