18th of April 2010 0
If you run a small business, one of the most difficult tasks you will run into is finding an affordable, yet very effective way to get the word out about your business. Sometimes things such as radio and newspaper just don’t fit into the budget. Thats why using a sidewalk sign is the absolute best way to get more customers in your establishment without going over your already tight budget. These type of signs will only cost you right around $200. That means it should fit into your budget just fine.
One thing I always tell small business owners is to never assume people know your business is there. Just because its right on the corner doesn’t mean people will notice it. Thats why its important that you have some sort of sign that will help you bring attention to your business. A sidewalk sign is the perfect sign to help you capture peoples attention. By placing the sign out in front of your business you will now be able to draw people in as they are passing by.
Im sure you know this, but the sign by itself won’t help you attract customers. Its all about the message that is on the sign. If at all possible, the first thing you want to have at the top of your sign is your slogan or logo. The reason you want to have your slogan or logo at the top of your sign is so you can start to build brand awareness. Branding is very important to the success of your small business.
Now, once you have your logo on your sign its time to advertise a great deal. Thats the key to attracting potential customers to your business. Advertise a 10% off everything sale on your sidewalk sign and you will get peoples attention. Everybody loves a great deal. By advertising one on your sidewalk sign you will increase your chances of getting more people in your store.
Its all about doing whatever you can to let people know your business exists. Remember, never assume that they see you. Put your message right in front of their face. Make sure when they pass by, they know you are there. The right business sign, such as sidewalk sign, will help you do just that without going over budget. So what are you waiting for? Invest in a sidewalk sign today and watch your small business start to grow.