23rd of March 2010 0
Advertising, by means of logos and signage, has become a category in pop culture all of its own. Consider the universal meaning of certain name brands or food chains. The image attached to the name is almost as popular, and well-known, as the brand or place itself. Perfect examples of worldwide popularity by way of logos and signs are McDonald’s, Nike or Coke. These corporations have built their name by the single image that signifies them. The images or catch phrases attached to these places or item is the face of the corporation.
The same idea works in favor for smaller, local businesses. Custom business signs with catchy logos or phrases are a capital investment in the present and future of a company or organization. Sure, there are many different forms of advertising available these days, but why pay the high price for print of electronic publicity when you have to adapt the ads to the changing needs of the public? A creative and catchy sign outside your storefront is pretty irreplaceable and timeless when you consider the publicity it receives.
If you calculate the actual return on investment from a custom sign, and figure in the money saved by not doing traditional advertising, you can clearly see why custom business signs consistently pay for themselves many times over. Custom business signs work like a silent salesman-who isn’t on your payroll-promoting specific messages to a wide and diverse audience 24 hours a day, 7 days a week, and 365 days a year.
A custom business sign is a made to order advertising campaign. From what we’ve discussed so far, you are now aware of why it is detrimental that your company or business has a custom sign. One that varies drastically from a competitor could be what it grabs the attention of a potential customer, and takes care of the most difficult part, which is getting them in your door. All business signs, image and identity products can be cost effectively produced to match your specific requirements. Design options for custom business signs range from simple, clean layouts to vivid, full-color digital signage. Clients have a virtually unlimited range of options from which to select.
Whether you’re a large corporation, or a small family-owned business, pinpointing a target message and knowing your target audience or clientele is the first step to creating a silent, yet lucrative advertising campaign. With this simple, yet powerful information a professional sign company can assist you the rest of the way.