16th of January 2010 0
The shop signs that you hang on the entrance to your business or on the surrounding property close to your business could make or break your success. It may not seem like such a huge deal to just purchase a small, cheap sign and hang it up, but you would be surprised how many more customers will come your way if you put a little more creativity into what hangs outside your door.
There is a very good reason that most shop signs in Newcastle are designed specifically for the business through custom order.
First realize that every person that travels past your building is a potential customer. Now consider what those people see when they pass your business. Can your shop signs be clearly seen from every nearby road or sidewalk?
What would a potential customer see if they were to pass by right now? Can they even see your sign from the road? Can they tell what it is you are trying to sell?
If your answer is “no” or “I’m not sure” to either of those questions than you have a problem that must be fixed quickly. This is especially important if you are a new business or expanding to a new location, but it is equally important to an older business because not everyone passing through is going to know that you are there no matter how many years you’ve been in the community.
A sign should do more than just offer your name. You want something more that is going to really appeal to the customers. You want to catch their eye and peak their curiosity. You want your sign to include not just your name but your slogan or catchy phrase and something nice that will really make them look.
When you custom order your signs you maintain complete creative control over all of these aspects. You essentially get to design your own sign so it represents you well.
There are three main components to select from when ordering these signs: metal, illuminates, and digital graphics.
The most effective signs will combine these features into one eye catching product. If you have metal signs they can still be used in some areas of your property, such as in a large parking lot or near smaller streets close to your business.
When it comes to creating signs that make great use of these different features (especially the graphics) you may need some assistance from professionals who have been in this business for some time. They will be able to help you decide which mediums are best for your location and let you know if your design elements will or will not work.
Right now, the most experienced professionals creating shop signs in Newcastle are located at Sign-a-Rama. They are dedicated and seasoned in the business and will be able to help you design perfect signs that accomplish everything we have just discussed right here. They know the value of a good sign and make it their business to satisfy every customer with custom made signs that work.