Viacom profit jumps as advertising picks up

30th of April 2010 0

Viacom profit jumps as advertising picks up

Viacom profit jumps as advertising picks up
Viacom Inc.’s cable TV channels won more viewers and took in more advertising revenue in the first quarter, boosting the company’s net profit 38%. The New York media conglomerate also benefited from cost cutting. Even so, the results released Thursday offer another sign that businesses are putting more money into winning consumers’ attention again. Media of all kinds suffered last year as …

Read more on Crain’s New York Business

Filed under § advertising signs

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